PIZZA DELIVERY GIMMICK ENDANGERS HUMAN LIFE

Certain pizza chains promise delivery of the pizza with 30 minutes or so, and in case of delay the customer is given the pizza free of charge. Who then bears the cost of the pizza? The shop owner is a businessman who will not bear the loss. The cost is recovered from the delivery boy for his failure to adhere to the time schedule.

Can the poorly paid delivery boy afford to risk the pizza cost being recovered from his measly salary? With so much poverty and unemployment the delivery boy must retain his job regardless of the risks involved. So he is forced to ride rashly, threading in and out of traffic at break neck speed, endangering not only his own life, but also that of pedestrians and other vehicle riders on the road.

It is deplorable that such exploitative marketing gimmicks are adopted with total disregard for safety and human life. There must be a public outcry against such unconscionable marketing gimmicks. Citizens must boycott such pizza outlets to force the management to change their marketing policies.

The police can take action for rash driving, but this was only serve to harass the delivery boys. The government must, therefore, amend the law so that action can also be taken against the management of the pizza outlets responsible for perpetrating the crime of forcing its delivery boys to ride rashly. Human Rights Commissions must also issue appropriate directions to the Government in this regard.