Support "What Happens When" to obtain a Liquor License

WHAT HAPPENS WHEN (WHW) requests your support, and the support of the residents of Community Board 2, in obtaining an On-Premise Liquor License for a restaurant located at 25 Cleveland Place between Spring and Kenmare. Without the liquor license, WHW will most likely desist.

The temporary restaurant installation has been scheduled to last for a duration of nine months with a menu that changes completely every month along with the decor, music and drinks program (liquor license permitting of course). Michelin-starred chef John Fraser of Dovetail is in charge of the menu along with his creative team, which includes interior designer Elle Kunnos de Voss of The Metrics and brand designer Emilie Baltz.

The focus of the installation is to explore the definition of what a restaurant can be, both as a dining experience and a creative process. Although temporary in nature, WHW is not a "pop-up" restaurant and does have ties to the community. For example, WHW hosts a Monday night dining series called What Happens When Women Take Over, recognizing and collaborating with female chefs, pastry chefs and sommeliers who have influenced the dining landscape. 20% of the Monday evening's net sales are donated to a charitable organization of the chef's choice.

WHW is a restaurant project that will continue to be a good neighbor, respectful of the community in which it operates while also contributing to the nexus of creative activity that SoHo is known to represent.