Present a More Realistic Body Image

The medias presentation of “the perfect” body image is damaging to the self esteem of many teenage girls, who, based on a variety of factors, will never be able to attain the body image presented to them by the media.

The media gears it advertisements towards the audience that is most easily influenced and exposed to advertising the most. The average woman sees “400 to 600 advertisements per day” and by the time a young woman is seventeen years old “she has received over 250,000 commercial messages through the media” (Source 3). This constant exposure to the media brings up the question of what type of advertising is being used to attract the attention of teenage girls. It’s obvious that out of an average of 400 to 600 advertisements a day, only a few will really capture teen girls’ attention (Source 3).

Unfortunately studies have shown that “50% of commercials aimed at girls spoke about physical attractiveness, while none of the commercials aimed at boys referred to appearance” (Source 3). The commercials talking about appearance and beauty are the ones that truly capture the attention of teenage girls.