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COLOURED SHELF PRICE TICKETS FOR AUSTRALIAN MADE FOODS

Mr Steven Cain Mr Brad Banducci
CEO, Coles Managing Director, Woolworths

Now more than ever, Australians want and need to support the growers, producers and manufacturers of Australian made food products by buying Australian whenever possible.
90% of Australians prefer and trust Australian products yet the task of quickly and hygienically identifying Australian made food products on supermarket shelves is neither simple nor easy.
Country of Origin labelling is required on all “Priority” foods. Most Origin labelling is on the back of the can, container or packet. It is unhygienic (and now more so in the Covid19 environment) to handle a product just to determine its country of manufacture.
Coloured shelf tickets for Australian made food products with at least 50% Australian content is a simple, consistent and inexpensive way for consumers to easily and hygienically identify those products on your shelves.
The attached designs for proposed new Australian Made food shelf price tickets have been recently submitted to you for consideration. The proposed ticket colours are the same as the Australian Made logo and the buff background makes the ticket stand out from plain white. Identification becomes incredibly easy and hygienic for consumers.
Informed purchasing decisions by consumers in Australian supermarkets will play a pivotal role in Australia’s regrowth. Simple, coloured shelf price tickets will help those decisions and enable Australia to recover quicker, stronger and more self-reliant.
Australian’s will respond if given the opportunity. Supermarkets now have the opportunity to support Australian consumers and food producers by making coloured shelf tickets happen.